Nieuwe Binnenweg Kleurt

Nieuwe Binnenweg Kleurt

Art project ‘Nieuwe Binnenweg Kleurt’ was set up to raise awareness of the huge amount of chewing gum left on the streets of Rotterdam. Inspired by British artist Ben Wilson project manager Erica Sonneveld decided to ask all kinds of artist based in Rotterdam to turns these pieces of gum in to little art pieces. Since I was already accustomed to drawing on eatable things Erica reached out to me and invited me to join the project.

I had lots of fun drawing together with other local artists. We had 1,5 km of street to cover, so we spend many days on our knees drawing while enjoying the typical Dutch weather (lots of rain…).

It also attracted a lot media attention, from National Newspaper articles to even a feature on the ‘Jeugdjournaal‘, a National TV news program for kids.

I was very happy Stephan joined the project. Not only is it very pleasant to work with him, but his little drawings are so fresh and recognizable, they really stood out! 
Erica Sonneveld, Project Manager Nieuwe Binnenweg Kleurt